Wednesday, December 14, 2016

Event Banners

Merry Christmas to all and Happy Wynterfest too!

The holidays are upon us and I have been busy doing decorations, shopping and preparing for our second London Bridge Renaissance Faire. The first faire did so well, we are going to do it again no matter how cold or windy it might get. Book sales have been good and so I've designed a 2 X 4 ft. banner to display at craft fairs and events. Up until now, I have only dreamed about getting a banner to promote my books, but I worried they were very expensive. This is the design I came up with.

Many authors use posters and tall banners for displaying images of their books. It's always a good
way to attract visitors to your table by presenting a large colorful display. I saw just how good banners and signs worked when I attended the Kingman KABAM Book Festivals. An author there had two tall banners and other signs to surround the front of his tent. He got a lot of visitors!

When I started out, I used a small treasure chest filled with cheap, but shiny baubles and fake gold doubloons to display my first book. It was attractive and it helped, but it wasn't easily seen from a distance. This is where banners are better. It's no secret and marketing people have been using them for decades.

With four books now, the little chest is used to keep candy in. This is a good idea if you are looking for ways to get the public to come closer and see what you have to offer. I display my books in acrylic holders that keep them secure while still allowing the public to see and hold them. If all goes well, the Dragonling Treasures banner will be the first of a couple I will use to promote my books.

You can find many places online that sell cheap banners and it's well worth a look as long as you don't need the item right away. Some printers will even help you with the design or have some already to go and you just have to tell them what you want, leaving the designing to them. I decided on Staples since it was close to home and I wanted the personal service. They answered all my questions and even checked my art to make sure it would print well.

If you haven't thought about getting a banner or two for promoting your books for fear it might be expensive, you'll be pleased to hear small banners like mine (2 X 4 ft outside use) run only about $32. With a 20% coupon, it came to $25 + tax. Not too bad. And it's tax deductible, of course. Only $25 and it will be ready in a couple of days.

I thought they were expensive! That's why I put this idea off for so long. Silly me!

Happy Holidays!